Strategy

As a part of a passion project, Akshay decided that he wanted to place 3000 youths currently affected most by coronavirus back into the workforce by aligning with Chancellor Rishi Sunaks 2bn Kickstart scheme. This scheme allows employers to take on and train up to 30 employees.

Outreach

Using the Pro-Reach methodology, we are able to quickly roll out a nationwide campaign to allow us to target the most resonant sectors of the market. The timing was important; Mike helped us achieve this in the first 8 weeks of launching the campaign.

Results

The team set up and branded multiple LinkedIn accounts to generate more than 30 monthly meetings. This was pivotal for us in helping us achieve our mission and play a vital part in the Kickstarter scheme.